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Welcome to “Restructuring the Retail Experience,” Teleperformance’s latest three-part series of articles that explores the many trends and changes the retail industry in the United States has been implementing, as the world slowly adapts to a post-COVID-19 environment.
As head of the Customer Experience Lab, I am naturally curious about consumer behavior and how that links with our behavior research across various sectors. One way to improve our understanding is to put ourselves in shoes of consumers interacting with companies and then explore the big picture regarding upcoming trends. With this objective, let’s continue our journey exploring latest observations regarding changes currently seen in the retail industry in the United States.
Last time, I was able to touch on a few key changes that I’ve been witnessing in physical stores; today, we venture out into the fascinating world of the digital space. In this edition, we’ll be able to take a glimpse at how the marriage of traditional physical stores to digital technology is making waves in the retail industry to ensure the safety of workers, consumers, and employees in a post-COVID-19 environment, while adapting their business mindset during such challenging times. Ready to see how the retail of today is slowly being restructured by the wonders of technology? Let’s start.
Beauty at the tip of your fingertips, quite literally and figuratively: The beauty industry has fully embraced the power of AR to keep sales running (Credit: AdWeek)
Behold, here come the robots: Broad Branch in Washington, D.C. has used robots to deliver goods to their customers (Credit: Progressive Grocer)
See you next time as I close the Restructuring the Retail Experience series with my closing thoughts and observations!
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